Wizkid: The African Icon’s Decades-Spanning Journey to Global Stardom
By Boniface Ihiasota, USA
Excel Magazine International has reviewed an illustrious career of a renowned Nigerian artist, songwriter, and producer, Wizkid, born Ayodeji Ibrahim Balogun, spanning over two decades. He’s adorned with a plethora of accolades and groundbreaking contributions to the music industry.
As a Grammy award-winning sensation, he has embarked on several triumphant global tours, captivating sold-out audiences worldwide. His vivacious stage presence and magnetic performances have cultivated a devoted international fan base.
The illustrious artist has graced prestigious events, leaving an indelible mark at the Coachella Valley Music and Arts Festival, the Essence Festival, and Afro Nation, further cementing his status as a highly sought-after live entertainer.
Delving into his career’s chronicles, Excel Magazine International observes that he first captivated the spotlight with his debut smash hit, ‘Holla at Your Boy,’ in 2010, which instantaneously resonated across Nigeria and beyond.
His inaugural album, ‘Superstar’ (2011), was the cornerstone of his ascent in African music, spawning a string of chart-topping singles. This pivotal achievement marked the inception of Wizkid’s odyssey toward global icon status.
Wizkid reflects on his artistic evolution, stating, “It’s not easy for me to properly articulate my evolution as an artist over the years. However, the evolution is in the music. My bodies of work reflect my growth and evolution. The sound is elevated, along with even my image,’ he says. ‘I invest time and effort into every element of my craft, especially those two. I’m always onto new music and am currently crafting a new album. It’s always an intense but fun process, because I take my craft seriously and love music.”
His most recent offering, “More Love, less Ego,” released last year, garnered effusive praise. The 13-track masterpiece features collaborations with luminaries such as Ayra Starr, Skillibeng, Shenseea, Skepta, Naira Marley, and Don Toliver.
Wizkid’s partnerships with global artists have played an instrumental role in expanding his reach, serving as a conduit for African music to reach fresh, international ears.
Notable examples include his standout feature on Drake’s worldwide chart-topper ‘One Dance’ (2016) and his contributions to Beyoncé’s monumental project, ‘The Lion King: The Gift,’ in 2019.
The artist shares his philosophy on collaborations: “I’ve always believed in collaborating. I actually enjoy working with other musicians. I like to hear different types of sounds, beats, productions, and vocals. It’s inspiring for my process overall,’ he says.
“Collaborations have done a lot in my career. Some of my favourite records are those I’ve done with other artists, producers, and DJs.
‘I usually like collaborating with people I can connect with, both on a musical level or a personal one. Collaborating is important across the board. Audiences and their appreciation for the music grow that way.”
