McDonald’s Loses ‘Big Mac’ Trademark Battle to Irish Rival Supermac’s
McDonald’s Loses ‘Big Mac’ Trademark Battle to Irish Rival Supermac’s McDonald’s has lost a significant trademark dispute in the European Union over the use of the “Big Mac” name. Excel Magazine International reports that the EU General Court ruled on Wednesday in favor of Irish fast-food chain Supermac’s, concluding a prolonged legal battle. The court…