The founder and CEO of Meta, Mark Zuckerberg has announced on Tuesday, June 21, 2022, the company’s plan to make content creators make more money on Facebook and Instagram.
According to the post made on his Facebook account, the Facebook boss disclosed that plans are being deployed by the company to make the two big social media platforms owned by Meta, Facebook and Instagram, user-friendly for creators all around the globe, thereby sharing updates that will help them “build for the Metaverse.”
“We are heading towards a future where more people can do creative work they enjoy, and I want platforms like ours to play a role in making that happen”, he said.
Expatiating on the topic, Mark Zuckerberg itemized five areas the company would focus on in ensuring that the plans are brought to realization.
“More (money) straight to creators: We’ll hold off on any revenue sharing on Facebook and Instagram until 2024. That includes paid online events, Subscriptions, Badges, and Bulletin.
“Interoperable Subscriptions: We’re letting creators give their paying subscribers on other platforms access to subscriber-only Facebook Groups.
“Facebook Stars: We’re opening them up to all eligible creators so more people can start earning from their Reels, live, or VOD videos.
“Monetizing Reels: We’re opening up the Reels Play Bonus program to more creators on Facebook soon and letting creators cross-post their Instagram Reels to Facebook and monetize them there too.
“Creator Marketplace: We’re testing a set place on Instagram where creators can get discovered and paid, and where brands can share new partnership opportunities.”
